Trends & memes & Reels, oh my!
Organic Social
While I have included a couple of my favorite posts below, I believe this work is best viewed where it lives and breathes. I have been creating content for Tidy Cats Cat Litter since February, and since we have grown over 2000 followers, and have increased our engagement exponentially. My biggest goal when taking on this role was to not simply copy/paste trends, but take unique approaches to the trends. Social media is an avenue to bring a unique brand to voice to life. I’m a firm believer that people don’t follow recycled content, they follow content that captures their interest and sparks joy. I hope you check it out (and get a little giggle).
paid campaigns
Creating social-forward content across all pieces of the funnel. Content has appeared across YouTube, Meta, TikTok, Snap, Reddit, and Pinterest.
the unlitter solution
It’s not litter, it’s a full solution to the icks of litter. We were asked to create a campaign that spoke to the many benefits of Breeze. Thus, the unlitter solution was born. The executions below were the videos I led in both production and execution. Each driving growth and conversion for the product.
PETIVITY SMART LITTER BOX MONITOR
This (then) brand new product was facing the difficulties of too many benefits to squeeze into 10 second or less flights. I was challenged with creating assets that conveyed the benefits as well as what this product was.
tIDY CATS LIGHTWEIGHT
The struggles of heavy litter are over. This campaign had a purpose of delivering an awareness message for this product: Lighter does NOT equal less effective. Below is creative from the campaign as well as some recent results shared from our partners at Meta. All assets were made using After Effects, Photoshop, and Illustrator.