Campaigns

Tidy Cats Breeze

The Unlitter Solution

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Paid Social - Video & Static

For this campaign, we were asked to help consumers rethink they way they look at the Breeze system. It’s not an automated litter box, there are no batteries, so what is it? Well, it’s not litter at all.

The unlitter solution was born. From this concept, I was tasked with ideating the social-forward vision for the campaign. How would this live on TikTok? Reddit? Meta?

Spoiler: it’s in a delightfully unhinged way